Twitter + Warriors + CSN - A Ratings Case Study

In early 2014, I spearheaded a case study with partners from the Warriors and Twitter. By using in-game calls to action to direct the audience to engage on Twitter, we were able to measure the impact on sports ratings given social media mentions.

The results were impressive. While I still hold this particular metric as the unreached holy grail, there is no doubt an audience can sense "spikes" in the online chatter around a live sporting event. We saw a correlation with contextual and direct messages - how the questions were posed, timing of the drop-in, and payoff for the fan were all important considerations.

Check out the full case study here: