It's a data-driven world.
Tangible metrics, customer data and engagement insights are mandatory in acquiring and retaining an loyal audience.
But at the end of the day - creativity is still king!
Click in to see a few of my most successful executions throughout the years.
In early 2014, I spearheaded a case study with partners from the Warriors and Twitter by directing the audience to engage on Twitter.
A key focus of mine while at NBC Sports was to introduce, inform, and excite an audience to watch their favorite teams. Seems like an easy value proposition, no?
San Francisco played host to the 2007 MLB All Star Game, and FSN wanted IN on the action.
Building a mission statement can take years to develop to its' true potential, but we knocked it out of the park with this one.
Comcast SportsNet outgrew itself, and we were given the task to rebrand and launch an entirely new network, Comcast SportsNet California.
