It's Not Hard To Find

In due time, Comcast SportsNet as a single network outgrew itself, and we were given the task to rebrand and launch an entirely new presence, with a new channel location -  Comcast SportsNet California.

Problem was - how were the fans going to find us? With a new place on the dial, we needed to reinforce that our network was still the home of their favorite teams, the San Jose Sharks, Sacramento Kings and the Oakland A's.

The solution was a series of creative imagery, where "athletes" were shown hiding (poorly) in plain site. The campaign ran across a multiplatform mix - and the fans found our (terrible) hiding place. Click into the image for more.