Authentic Fans

Passionate. Loyal. Superstitious. Driven. 

The NBC Sports regional fans are Authentic Fans.

After incubating "Authentic Bay Area Sports", the campaign extended perfectly to a loyalty driven initiative, one we could scale across the country.

In identifying our loyal fans, we paid special mind to their habits, their consumption preferences, how they communicated with the world and those around them. In identifying themselves as Authentic Fans, we seamlessly integrated their biggest passion into their every day lives, and rewarded them with unique experiences and high quality giveaways.